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RWA

RWA (Real World Assets) refers to the tokenization of tangible assets—such as real estate, private credit, and government bonds—on the blockchain. By bringing traditional financial instruments on-chain, RWA protocols like Ondo and Centrifuge provide DeFi users with stable, real-yield opportunities. In 2026, the RWA sector is a multi-trillion-dollar bridge between TradFi and DeFi, enabling fractional ownership and global liquidity for previously illiquid assets. Follow this tag for insights into on-chain credit markets, regulatory compliance, and asset-backed security innovations.

43453 Articles
Created: 2026/02/02 18:52
Updated: 2026/02/02 18:52
Solana Whales Shift to BlockSack Presale Crypto ICO As SOL Faces Market Consolidation

Solana Whales Shift to BlockSack Presale Crypto ICO As SOL Faces Market Consolidation

BlockSack debuts the first Base meme trading bot with low fees, copy trading, and rugpull detection, boosting presale utility and investor appeal.

Author: Blockchainreporter

2025/09/01

Trump Admin Weighs $100B Gaza Plan With Tokenized Land

Trump Admin Weighs $100B Gaza Plan With Tokenized Land

The post Trump Admin Weighs $100B Gaza Plan With Tokenized Land appeared on BitcoinEthereumNews.com. A leaked proposal shows the Trump admin is weighing a $100B Gaza reconstruction plan with a 4x ROI The plan would put Gaza under a 10-year US trusteeship and use tokenized land and digital tokens The proposal includes controversial incentives for a significant portion of the population to relocate The Trump administration is reportedly weighing a radical, multi-billion-dollar plan to rebuild Gaza that would place the United States in control for a decade and use tokenized land and digital tokens as core components of a massive new investment framework.  The proposal, first reported by the Washington Post, outlines a strategy to transform the war-torn region into a major tech and tourism hub, backed by international capital. The Proposal: A $100B Bet on a “Tokenized” Gaza The 38-page proposal, titled the GREAT Trust, lays out a bold vision for a U.S.-run trusteeship that would oversee Gaza’s reconstruction until a new Palestinian authority could take over. What is the investment opportunity? The plan calls for $100 billion in internationally funded projects, including data centers, EV plants, and luxury beach resorts. A team at the Boston Consulting Group projects that investors could see a fourfold (4x) return over the 10-year period, making it one of the most ambitious real-world asset (RWA) proposals ever conceived. Plan for Population Relocation and Digital Incentives A controversial part of the plan involves providing financial incentives for Palestinians to relocate outside of Gaza during the 10-year rebuilding phase.  How would the incentives work? The document estimates that over 500,000 residents might choose to leave temporarily, with 375,000 relocating permanently. Those who opt to move would receive a $5,000 cash payment, four years of rent subsidies, and a year of food supplies, likely distributed through a new digital token system. The Political Backdrop: Trump Shifts Stance on Hamas This…

Author: BitcoinEthereumNews

2025/09/01

Greece Unemployment Rate (MoM) climbed from previous 7.9% to 8% in July

Greece Unemployment Rate (MoM) climbed from previous 7.9% to 8% in July

The post Greece Unemployment Rate (MoM) climbed from previous 7.9% to 8% in July appeared on BitcoinEthereumNews.com. Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page. If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet. FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted. The author and FXStreet are not registered investment advisors and nothing in this article is intended…

Author: BitcoinEthereumNews

2025/09/01

Top Sports Betting Apps 2025: Spartans Wins Over Bet365, DraftKings, and Fanatics

Top Sports Betting Apps 2025: Spartans Wins Over Bet365, DraftKings, and Fanatics

Discover the best Sports Betting Apps in 2025. Compare Spartans, Bet365, DraftKings, and Fanatics. Act now to see which platform delivers the edge.

Author: Blockchainreporter

2025/09/01

Chinese state-owned firm issues world’s first public RWA bond on Ethereum

Chinese state-owned firm issues world’s first public RWA bond on Ethereum

Chinese state-owned firm Futian Investment Holding issued its RWA bond on the Ethereum blockchain.

Author: Crypto.news

2025/09/01

XRP Price Forecast: XRP to $10? 100x RWA Token Steals the Hype

XRP Price Forecast: XRP to $10? 100x RWA Token Steals the Hype

The post XRP Price Forecast: XRP to $10? 100x RWA Token Steals the Hype appeared on BitcoinEthereumNews.com. After an eventful year in which the SEC’s malicious lawsuit against Ripple was finally settled, XRP has gained over 400%, shooting from $0.57 to trade just shy of $3. However, a new project targeting tokenization of real-world assets (RWAs), Avalon X (AVLX) is getting all the attention, with experts suggesting that it could offer 100X gains to early investors. 100X RWA Token Steals the Hype Every few years, a new crypto project launches whose potential is undeniable. Only a few investors get the opportunity to jump in at the onset, and they make millions of dollars once the broader market recognizes the project’s value. In the early 2010s, those who scooped up Bitcoin became millionaires a few years later. In 2015, Ethereum presented a similar opportunity and five years later, Solana was the hidden gem. This year, the standout star is AvalonX (AVLX), a new blockchain project targeting the real estate industry with a platform that allows the easy and secure tokenization of any property globally. Experts tout tokenization as the defining application of blockchain technology and believe it will attract the highest capital. Some, like the Boston Consulting Group, say it will unlock $19 trillion in value by 2033 and that any project serving this industry will skyrocket in value. Avalon X is right at the heart of this $19 trillion revolution. The project integrates blockchain technology with the global property industry, estimated at $380 trillion. With Avalon X, access to Grupo Avalon’s nearly $1 billion project pipeline can be tokenized, with the tokens easily traded, transferred and stored once listed.  With real estate being the largest capital reservoir in the world, security is critical. Avalon X’s blockchain platform and smart contracts guarantee security for users and have been audited by industry leader CertiK. With the tokenization of Avalon…

Author: BitcoinEthereumNews

2025/09/01

From Trade Finance to DeFi: An Interview on XDC Network’s Strategic Investment in Kasu Finance

From Trade Finance to DeFi: An Interview on XDC Network’s Strategic Investment in Kasu Finance

The post From Trade Finance to DeFi: An Interview on XDC Network’s Strategic Investment in Kasu Finance appeared on BitcoinEthereumNews.com. In the rapidly evolving landscape of real-world assets (RWAs) and decentralized finance (DeFi), partnerships between blockchain networks and innovative credit platforms are paving the way for more accessible, compliant, and high-yield opportunities. XDC Network, a layer 1 EVM leader in hybrid blockchain solutions for global trade and finance, announces a $1 million investment in Kasu […] Source: https://news.bitcoin.com/from-trade-finance-to-defi-an-interview-on-xdc-networks-strategic-investment-in-kasu-finance/

Author: BitcoinEthereumNews

2025/09/01

Eurozone Unemployment Rate in line with forecasts (6.2%) in July

Eurozone Unemployment Rate in line with forecasts (6.2%) in July

The post Eurozone Unemployment Rate in line with forecasts (6.2%) in July appeared on BitcoinEthereumNews.com. Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page. If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet. FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted. The author and FXStreet are not registered investment advisors and nothing in this article is intended…

Author: BitcoinEthereumNews

2025/09/01

Pi Network May Breakout In September But This RWA Altcoin Will Rise 10X Before December

Pi Network May Breakout In September But This RWA Altcoin Will Rise 10X Before December

The post Pi Network May Breakout In September But This RWA Altcoin Will Rise 10X Before December appeared on BitcoinEthereumNews.com. Crypto News The altcoin season is near, and traders are having their hopes high on existing projects registering higher highs and new projects ‘moving out of their waiting rooms.’ The extended crypto rally is being touted to work in favor of coins like Pi Network, known for its decentralized mining operations, and Avalon X (AVLX), the real-estate tokenization project holding the investors by its charm. Is Pi Network Ready To Breakout From Its All-Time Low Pi Network’s core team announced the long-awaited release of its Linux Node version. The community had been requesting this upgrade for quite a few years. Once the upgrade is live, Pioneers in the Pi ecosystem will be able to run blockchain nodes on their Linux operating system. The Testnet begins this week, followed by Testnet 2 and the Mainnet release in the coming weeks. The catch, however, is that the blockchain will face planned outages as part of the upgrade. The enthusiasm has led to the Pi token jumping by 7% from its new all-time low. It is trading at $0.36. Source: Coingecko Analysts suggest that the jump is temporary, and the coin will see further downsides with the upcoming multi-million token unlocks in the next 30 days. The sentiment is mixed, and Pi Network rising consistently is a far-off possibility, let alone fulfilling its price prediction. Will Avalon X generate 10x returns for investors? The crypto market is reconfiguring itself as it nears greater adoption and institutional acceptance. Robust use cases like tokenization, DePINs, AI agents, and DeFAI are finding new takers and builders. Among the RWA tokenization projects, Avalon X is stirring a symphony of narratives on how real estate can be disrupted using tokenization. By marrying intentionally-built utility tokens to actual properties built by Grupo Avalon, Avalon X is giving a new…

Author: BitcoinEthereumNews

2025/09/01

Building a Crypto BD Team from 0 to 1: a16z's Practical Experience Sharing

Building a Crypto BD Team from 0 to 1: a16z's Practical Experience Sharing

Author: Christian Crowley, Pyrs Carvolth, Maggie Hsu & Mehdi Hasan, a16zcrypto Compiled by: TechFlow Building an effective business development (BD) and growth team in the crypto industry is no easy task. The unique dynamics of the crypto space make it difficult to directly replicate Web2 organizational structures or recruitment models. Furthermore, the landscape is evolving as fintech and financial services become more involved in the crypto space. The right BD role configuration depends entirely on the product your company is building and the outcomes it's aiming for. For example, are you building a product on a public blockchain, focused on increasing total value locked (TVL) and user growth? Or are you acting as an infrastructure provider, aiming to help fintechs and neobanks embed crypto into their core products? Depending on your answers to these questions, your business expansion and growth strategy will need to adapt accordingly. Before hiring, clarify what your company is building, how success will be measured, and how the new BD or Growth role will help achieve that goal. This article is not a step-by-step guide for all types of crypto companies, but rather aims to share some guidance and practical lessons learned from real-world experience in the crypto ecosystem that can be shared with teams building and working closely with founders. But first, how does encryption change BD? Business development (BD) and growth in the crypto industry are fundamentally different from traditional Web2. Several key factors have completely changed the rules of the game: Token Design: When and how to use tokens in partnerships or joint incentive structures requires a deep understanding of the target ecosystem and a solid grasp of its own tokenomics. Proper use of tokens can drive user growth through partner products, while misuse can lead to high-cost, low-return experiments. Distribution model: Distribution in the crypto space typically happens on-chain, which means you need to design a strategy around wallets, airdrops, and tasks rather than relying on traditional mailing lists or paid advertising. Decentralized governance: In some cases, collaborative deals require approval through decentralized governance, which means securing support from a decentralized autonomous organization (DAO) rather than a traditional executive team. This often involves managing a broader and more complex group of stakeholders. Open source ecosystem: The crypto industry generally operates in an open, permissionless ecosystem, where most code is open source. This makes competition more transparent and successful strategies easier to replicate quickly. These points won't apply to every project, and depending on your product, some may be more important than others. But they represent layers that simply don't exist in traditional Web2 strategies. If any of these points are core to your product's growth, they will directly determine what kind of talent you need, what experience you prioritize, and how quickly that person can start working on it. Understanding which of these dynamics are critical to your product can impact everything from how you go to market to how you structure partnerships and measure success. Step 1: Identify role requirements First, understand the need and what you want to achieve with this hire. Before starting the hiring process, the team needs to clearly understand why this new role will drive business success and what specific functions they need to recruit for. The following are several common specializations within the business development and growth field and their differences: Business Development (BD): Focuses on strategic deals such as enterprise partnerships, exchange listings, or wallet integrations that can help expand distribution channels and user access. Growth: Focuses on product-driven loops (such as referral programs or network effects where user behavior self-reinforces) and funnel optimization (improving every stage of the customer journey from awareness to conversion, retention, and monetization). Partnerships: Focus on product integrations (e.g. embedding your product into other platforms or having partners build on your platform), joint go-to-market initiatives, joint marketing to increase brand awareness, or other strategic collaborations that can multiply distribution. Revenue: Focus on scaling customer sales after achieving product-market fit. Ecosystem: This is broader and typically includes developer relations (DevRel), foundation or community-driven bounty programs to incentivize third-party applications, tools, and infrastructure, and grassroots community growth to scale the overall network. These roles are not interchangeable. While they all fall under the broad umbrella of "business development" or "marketing," each requires completely different skills and success metrics. Trying to assign all responsibilities to one person simultaneously can lead to misaligned roles or underperformance. A common mistake is expecting "strong BD talent" to be responsible for growth loops, revenue operations, and ecosystem development, when in reality, spreading focus too thin often means none of these tasks are done well. Therefore, before defining a role, be clear about the impact you want it to have and avoid confusion with a precise job title. We've emphasized this step in other recruiting articles as crucial for any role. This fundamental step is often overlooked at the beginning of the recruiting process, and negligence can snowball into a larger and larger process. If you're unclear about what you truly need, it will impact all subsequent processes, from sourcing and screening talent, to setting candidate expectations, and even compensation structures. Key Consideration: The Importance of Hiring First In the early stages of a startup, execution is crucial. Fast-moving startups need people who can make the most of limited time, budget, and team resources—people who can not only develop strategy but also get hands-on with the work. This often involves proactive outreach, prospecting and qualifying potential customers, and leading exploratory calls to deeply understand customer problems and how your product can solve them. It’s also important to set clear metrics and goals for your first hire, and these should be directly tied to the product. For example: number of pilot agreements or integrations signed, number of leads in priority verticals, or key partnerships in key categories. Prior to product-market fit, achieving the right BD goals can be complicated. At this point, the temptation to pursue major partnerships is strong, but this can backfire. Acquiring the wrong "big customer" too early can cause a team to focus too closely on a single feature request or custom integration, while neglecting other, more important parts of the product that may be more critical to broader market adoption. While strategic deals can bring distribution, credibility, or early revenue, they can also distract from the iterative learning required to find product-market fit. As a product matures, business development goals will evolve, but without clear metrics and milestones, it’s difficult to measure progress in a new role. Tie these metrics to compensation, setting goals that are both challenging and achievable. (If token compensation is involved, refer to our article on token compensation.) After defining role expectations, teams can also consider the timing, qualifications, and experience of the hire, which will be explored in detail in the next section. Step 2: Decide When and Who to Hire Hiring a business development (BD) or growth lead can significantly increase a company's growth, but only if the right conditions and timing are in place. Before achieving product-market fit, the team needs a flexible, hands-on talent to explore use cases, test effective strategies, and assist with feature development as needed. After PMF, the focus shifts to scaling: establishing replicable systems, clear metrics, and focusing on executing proven strategies. So how can founders make their first hire work? Before PMF: Recruit flexible and adaptable talent, explore use cases, and validate effective strategies. After PMF: Hire experts who specialize in scaling, sales processes, replicable systems, and team management. Here are some of the questions we’re often asked about hiring, ranging from qualifications to crypto industry experience. Every company answers these questions differently, but there are some patterns worth understanding that can help you avoid costly mistakes. When should you hire a Chief Revenue Officer (CRO) or Chief Growth Officer (CGO)? When hiring senior leaders, execution is paramount in the early stages. Startups need resources who can get the job done, not just strategize. Therefore, hiring a CRO or CGO too early can result in high costs and inefficiencies. A true CRO/CGO requires a mature go-to-market (GTM) engine, including a replicable sales process, customer success support, marketing resources, and a stable pipeline of potential customers, to be fully effective. However, most projects before the PMF stage don't require these complex systems. If you're unsure whether you need a CRO or CGO, then you may not need these roles yet. The early stages are more suitable for "hands-on" people who can both lead and execute, who can close deals themselves while starting to build the sales or growth team. Maintain discipline and wait until the business or GTM engine is ready before considering hiring executives. Do GTM (marketing) talents need to have a technical background? This depends on the nature of your product and the target user group. If your product is aimed at a developer user group or is an infrastructure protocol, technical experience is usually necessary and valuable, even at the CRO/CGO level. If your product is at the application layer, familiarity with technical concepts is important, but a technical background is not necessary. How important is crypto industry experience? It depends on your product category. If you're building something like a Layer 1 or infrastructure protocol, crypto industry experience is often essential, as the underlying technology is complex and closely intertwined with other foundational components of the ecosystem. Furthermore, for some projects, cultural fluency (e.g., understanding crypto's local norms, memes, incentive mechanisms, and community dynamics) can be crucial to success. However, don't overlook talented talent from outside the crypto industry. For many roles, crypto experience isn't a requirement—candidates can learn the basics of wallets, protocols, and on-chain activities. However, some skills can't be acquired through training, such as customer empathy and strong communication skills. The crypto industry is still maturing, and experience can be scarce. The right talent from fintech, open source, gaming, or other cutting-edge technologies can bring fresh strategies, unfettered by traditional crypto thinking. Some of the strongest strategies often come from those who don't stick to established rules. More early-stage hiring considerations: Is this person responsible for finding new deals (outbound) or managing existing deals (inbound)? This distinction is important because the two require different skills. Are you building from scratch or expanding an existing successful strategy? You might need someone who can handle ambiguity or excels at optimizing existing strategies. What is your partnership strategy? Will this person be responsible for a small number of deep integrations, or a large number of light-touch collaborations? Clarifying your needs (patience and depth vs. speed and breadth) can significantly influence role definition. Do they have a track record and proven track record of success in similar roles? Someone who has been successful at a different type of company (stage, product, etc.) may not necessarily be successful at yours. Common mistakes: Hiring too senior (losing execution): Very senior hires are often expected to lead teams and set strategy, while the real need at an early stage is execution. Hiring too broadly (lack of GTM skills): Broadly qualified talent without go-to-market experience may struggle to prioritize the most effective early-stage strategies. Early-stage GTM hires typically require sharp, hands-on skills. Unclear goals (e.g., “do BD” without knowing the success criteria): Vaguely defining a task sets candidates up for failure. Having a clear definition of success is crucial. Team Structure Design: Marketing Strategy for the Crypto Industry As startups grow, founders often ask how to build a go-to-market (GTM) team. While there's no single answer, there are some successful models and pitfalls to avoid. The following are common questions and best practices regarding team structure for L1 and L2 protocols, applications, and infrastructure projects. Should BD, Growth, and Marketing be managed by the same person? In the early stages, it may be possible to have a strong marketing leader to manage all of these functions, but as the team grows, it makes more sense to separate these functions. BD (Business Development): Focuses on transactions and partnerships. Growth: Focus on funnel optimization and product-driven strategies. Marketing: Focus on brand building and communication. Each function has different cadences and metrics, so long-term bundling can lead to underperformance in certain areas. Do you need an early stage customer success or integration support function? For clarity, Customer Success is primarily responsible for managing existing customer relationships, including helping resolve product issues, ensuring customers continue to receive value, and remain active (and even purchase more products). This function is particularly important for complex, highly customized, or SaaS products. In the early stages, nimble product and development teams can often handle customer success. However, if your product requires significant implementation support (such as infrastructure, development tools, or protocol integration), it may be worth investing early in a dedicated customer success function, even if it’s not directly called “Customer Success.” When should founders segment the BD function by market segment or vertical? Some teams are organized by industry, such as DeFi, NFT, gaming, banking, and financial institutions. This approach is appropriate after finding market traction in core use cases, not before. Otherwise, there's a risk of overfocusing on an unproven area. If your product is immature or your user base is not yet established, keep the team flat. An experienced BD leader can cover multiple areas at the same time. What are the best practices for Layer 1/Layer 2 protocol teams? Protocol teams face unique challenges in business development because they aren’t just building a product; they’re building a network. This often means that BD isn’t just a single function, but rather multiple complementary roles working together to drive network growth. The following is a common division of labor within a team: Core BD team: Focus on attracting developers and projects to build on L1/L2. Ecosystem Team: Responsible for funding, community building, and governance. Technical Integration Team: Supports the deployment of partner projects on the network. Regional teams: handle local language and regional promotions, addressing region-specific needs. How does the team plan for geographic expansion? Unlike traditional product launches, crypto projects are typically global from day one. Therefore, prioritizing regions with established user adoption is crucial. It's not advisable to force full-time regional marketing positions until a region demonstrates significant market traction or interest. However, depending on product needs, hiring a junior community manager in a country with early interest may enhance local user engagement. The timing will depend on actual product adoption and future growth potential in that region. How will governance/community marketing be handled? Governance is the process of coordinating decision-making through a decentralized community. It is a unique feature of the crypto space and is only relevant to some projects. While traditional blockchain development relies on hierarchical decision-making and direct negotiations, governance-driven blockchain development emphasizes community participation and blockchain transparency. For example, community governance, through decentralized autonomous organizations (DAOs) or protocol governance mechanisms, plays a crucial role when protocols scale across blockchain networks. DeFi protocols like Uniswap and Aave use DAOs and token holders to vote on multi-chain deployments, protocol upgrades, fund management, and token issuance parameters. A successful BD leader is responsible for proposing proposals, activating delegates, and driving governance votes - this is as much a part of BD as it is community outreach, including communications and campaigning. Here are some nuances regarding BD and governance that candidates should be aware of. It takes more than just sales; product expertise is also required: The governance forum is filled with proposals at various stages, potentially spanning years of development and iteration. Each vote requires candidates to understand the historical context of the proposal and how it fits into the evolving topic. Sales experience alone isn't enough; candidates also need product expertise to tell a compelling story and handle post-vote activities (such as explaining the results and their impact on the protocol). Governance and Influence of Large Holders: Candidates must excel at relationship and community building, while being able to clearly explain value to stakeholders. This typically requires winning over large holders ("whales") through direct outreach, while also winning over smaller holders through governance discussion boards and community channels like X and Discord. On-chain and off-chain dynamics: Many successful community forums rely not only on online interactions but also on offline feedback. Proposals often begin as off-chain discussions but ultimately lead to a binding vote on-chain. This hybrid approach builds deep relationships and trust while also attracting scrutiny from the broader crypto community. The key is transparency and ensuring that all potential voters have a clear understanding of where conversations are taking place and how certain decisions are made, even if much of the dialogue occurs off-chain. In many cases, engaging with the community during the discussion phase is crucial. Candidates must be able to develop clear, data-driven proposals for or in response to specific governance proposals, while also possessing the skills to navigate and handle public rebuttals. Coordination Difficulties: Compared to traditional negotiations, crypto governance involves multiple stakeholders of different types and coordination across time zones, which can lead to decision fatigue or stagnant progress. Candidates need patience, organizational skills, and a keen eye for detail. Common mistakes: Bundle business development, growth, and marketing together over the long term, rather than allowing them to have separate focuses. Failure to separate functions promptly can lead to performance losses in some areas, as each function requires deeper skills and focus as it gains market traction. Prematurely specializing by vertical or geography before product-market fit is clear. Prematurely specializing before product-market fit is clear can lead to wasted resources chasing the wrong markets before understanding where the demand is greatest. Lack of technical support: For products that require extensive integration support, failure to provide technical support will limit the effectiveness of marketing. Interview Process: Best Practices Hiring for business development (BD), growth, or marketing talent requires more than just a resume; it's about assessing a candidate's thinking, communication, and practical skills through real-world scenarios. A good interview process should be structured enough to fairly compare candidates while also being flexible enough to accommodate exceptional candidates. When encountering a candidate with highly relevant experience or a unique perspective, it's worth adjusting the process to further explore their potential. Key steps in the interview process: Case Study Have candidates base their analysis on use cases related to your product, preferably based on real or anonymized transaction scenarios. Prioritize real cases over theoretical hypotheses. Ask candidates to share specific deals they led, go-to-market strategies they executed, or community initiatives they drove. Observe how they demonstrate responsibility and adaptability, and clearly communicate work results. Simulation Demonstration Have the candidate develop an outreach strategy or handle a complex inbound request. For example, provide a vague inbound message (e.g., an agreement seeking to “explore partnership opportunities”) and have the candidate explain how to evaluate the opportunity, build a pitch, and move forward with the partnership. Cross-functional interviews Depending on the company's stage, schedule cross-functional interviews with marketing, product, legal, and other teams that need to collaborate with BD. While some collaborations may seem great initially, they may fail if there's no product support or legal compliance. Meet the founders For early-stage BD hires, especially the first BD hire, it’s crucial to meet with the founders to ensure the candidate aligns with the company’s goals and values. As the team grows, the founders won’t need to meet with every candidate, but the hiring process still needs to ensure the new member can integrate and work effectively with the team. Why do these methods work? Test both strategic thinking and execution capabilities. Demonstrate the candidate's ability to communicate under pressure. Get key stakeholders on the same page ahead of time. Business development is all about learning quickly, focusing on what’s important, and digging deep when needed. During interviews, don’t expect candidates to fully understand your product. Instead, look for the ability to adapt, solve problems, and cope with a rapidly changing environment. Spend enough time carefully evaluating candidates and keep feedback coming in. Your hiring process reflects your company’s image, and even small details can cumulatively impact the reputation of your founders and team over time. The key theme here is timing: hiring the right person at the right time can quickly propel a company forward, while the wrong hire can set progress back. Before product-market fit (PMF), teams need hands-on candidates to test, learn, and close early deals. After PMF, the focus shifts to scaling replicable systems and teams. Clarity is crucial: Business development, growth, and marketing require distinct skill sets, and bundling these roles for extended periods is a common pitfall. Furthermore, the complexities of the crypto industry (e.g., tokens, governance, and open-source dynamics) make hiring targeted by product and stage even more crucial.

Author: PANews

2025/09/01

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