Peacock Hill Consulting Acquisition of IMA Worldwide Strengthens Change Management Capabilities

Peacock Hill Consulting completed its acquisition of IMA Worldwide in 2024, bringing together two established leaders in change management and transformation at a time when businesses are under increasing pressure to adapt, scale, and deliver results. The acquisition strengthens Peacock Hill Consulting’s ability to help organizations execute complex change with precision, speed, and lasting impact by combining proven methodology with expanded consulting capabilities.

The decision to acquire IMA Worldwide was driven by a shared commitment to delivering results-focused change management solutions. Over the years, IMA Worldwide built a strong reputation through its AIM (Accelerating Implementation Methodology) approach, a structured framework designed to help organizations move through change initiatives with greater clarity, alignment, and employee adoption. By integrating this methodology with Peacock Hill Consulting’s broader consulting experience, the combined organization offers comprehensive and scalable solutions for clients navigating transformation.

For existing clients, the acquisition provides both continuity and expanded capability. Organizations familiar with the AIM methodology can expect the same disciplined, people-centered approach that made IMA Worldwide a trusted partner. At the same time, they now benefit from Peacock Hill Consulting’s extended resources, broader service offerings, and ability to support larger, more complex initiatives. The result is a more integrated approach to change that connects strategy, execution, and long-term sustainment.

Ann Marvin, a key figure in the leadership of Peacock Hill Consulting, expressed enthusiasm for the new relationship. ‘We are thrilled to welcome IMA Worldwide to the Peacock Hill Consulting family. This partnership allows us to combine our strengths and resources, ensuring that both brands can continue to serve our clients effectively. Together, we are committed to delivering the AIM change management methodology to HR leaders and change practitioners around the world.’

The timing of this acquisition reflects broader shifts in the consulting landscape. Demand for change management services continues to rise, fueled by digital transformation, AI implementation, organizational restructuring, mergers and acquisitions, and ongoing market disruption. Increasingly, companies are recognizing that successful transformation depends not only on strategy, but on how effectively people adopt and sustain change. As a result, organizations are seeking partners who can bring both structured methodologies and real-world execution experience.

The integration of IMA Worldwide enhances Peacock Hill Consulting’s ability to meet that need. The AIM methodology provides a consistent framework for guiding organizations through change, helping leaders build alignment, manage resistance, and drive adoption across teams. Its focus on the human side of transformation ensures that change initiatives move beyond planning and take hold in day-to-day operations. This approach aligns closely with Peacock Hill Consulting’s emphasis on practical, results-driven consulting, making the combination a natural strategic fit.

From a client perspective, the combined organization is uniquely positioned to address one of the most common gaps in transformation efforts: execution. While many initiatives begin with strong strategic intent, they often fall short during implementation, particularly when organizations underestimate the complexity of managing change at scale. By bringing together deep methodological expertise and broader consulting capabilities, Peacock Hill Consulting can support clients across the full lifecycle of transformation, from initial planning and stakeholder alignment through implementation and long-term sustainment.

The acquisition also reflects a growing recognition within the consulting industry that scale and specialization can work together. Highly specialized firms offer depth of expertise and tailored approaches, while larger organizations provide the resources and reach required for enterprise-wide initiatives. By combining these strengths, Peacock Hill Consulting has created a differentiated offering that serves a wide range of clients, from mid-sized organizations to large enterprises managing complex, multi-year transformations. More information about the combined capabilities is available at https://imaworldwide.com/.

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