A new in-wallet experience shows users what they can claim, based on what they care about and where they take action.
Friday 23 January, 2026 – theMiracle, the relevance layer inside wallets, today announced apothe launch of a new in-wallet discovery and rewards hub inside Solflare, showing users the opportunities available to them based on their activity and interests.
The feature, named “The Benefits”, is now available inside Solflare’s Explore section, presenting over 40 tailored rewards, airdrops, events, discounts and exclusive content directly in-wallet.
Users can see and claim these opportunities without switching apps, opening new tabs, or missing moments that matter.
Early activations on Solflare already include Doodles, where users can claim $DOOD tokens, receive exclusive NFTs, and access an upcoming online shop voucher; as well as Sleap.io, which offers a $25 voucher for hotel bookings payable with crypto. Since its launch, theMiracle has delivered more than 10,000 benefits across wallets and projects, including integrations with MetaMask. Past success stories, such as Pudgy Penguins, demonstrate theMiracle’s ability to deliver value at scale, with Soulbound tokens distributed to eligible users to drive engagement and retention.
theMiracle installs relevance inside wallets, connecting users to the rewards and opportunities they’re actually eligible for. By combining on-chain activity with off-chain behavior – such as interests, habits, and past actions – it determines what matters to each user and presents it in the wallet at the right moment. This ensures that rewards, airdops, events, and other benefits are seen and claimable, rather than going unnoticed.
“theMiracle installs relevance inside wallets,” said Danilo Cerullo, CEO and Co-Founder of theMiracle. “It ensures brand activations reach the right people, and users see what they care about. When something is live and applicable, it shows natively inside the wallet. This allows brands to connect in a meaningful way and with less noise, while wallets remain trusted environments rather than an advertising platform.”
“This gives users a clearer view of the rewards and opportunities they already have access to. It’s simple, timely, and integrated into the place they make decisions: the wallet,” said Ivan Mikovic, Product Manager at Solflare. “Working with theMiracle allows us to deliver value directly to users in a way that feels natural and trustworthy, without relying on banners or external notifications.”
The launch demonstrates a quiet shift in web3 wallets: moving from passive storage to infrastructure that serves wallets, brands, and users, connecting value naturally. Solflare is among the first wallets inside the Solana ecosystem to make relevance a default behavior, guided by what people actually care about and can claim.
The experience is live now for all Solflare users.
About theMiracle
theMiracle is the relevance layer inside wallets, delivering tailored activations and rewards based on what people care about and where they take action. By analyzing on-chain and off-chain behavior, it makes sure that claimable opportunities appear in the right place and at the right time, connecting users, brands, and wallets through a fair value exchange. theMiracle helps brands deliver value at the moments people care about, not when they’re targeted. When relevance guides delivery, incentives stop feeling transactional and become moments that users remember.
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Source: https://coinedition.com/solflare-launches-personalized-in-wallet-activations-powered-by-themiracle/
