Salesforce (CRM) revealed on Monday its intention to purchase m3ter, a specialized platform focused on metering and rating solutions designed for consumption-driven billing models. This strategic move will integrate advanced high-volume mediation, metering, and rating functionalities into the Agentforce Revenue Management suite.
Shares of CRM started Tuesday’s session at $182.72, retreating 1.6% during trading hours, positioned much nearer to its 52-week bottom of $163.52 compared to its peak of $276.80.
Salesforce, Inc., CRM
The m3ter technology operates with near real-time efficiency at enterprise levels. It enables clients to process product usage information, establish billing configurations, and streamline monetization data workflows throughout CRM, ERP, and quote-to-cash platforms.
The companies have not revealed the transaction’s monetary value. Completion is projected for the second quarter of Salesforce’s 2027 fiscal year, pending standard regulatory approvals.
This acquisition follows closely on the heels of exceptional quarterly performance. Salesforce delivered earnings per share of $3.88 during Q1, surpassing analyst expectations of $3.13 by a substantial $0.75 margin. Revenue totaled $11.13 billion, representing a 13.3% year-over-year expansion and marginally exceeding the anticipated $11.05 billion.
Management’s fiscal 2027 outlook projects EPS between $14.06 and $14.12, while second-quarter 2027 guidance anticipates $3.25 to $3.27 per share.
Salesforce maintains an active $25 billion stock repurchase program, greenlit in March, representing approximately 14.1% of shares outstanding. The company has declared a quarterly dividend payment of $0.44 per share, payable July 2 to shareholders of record as of June 11.
Board members Laura Alber and David Blair Kirk each acquired approximately $500,000 in company stock during March at price points between $194.58 and $194.62 per share.
Institutional ownership accounts for 80.43% of CRM’s share structure. Norway’s Norges Bank initiated a fresh position valued at approximately $3.18 billion during the fourth quarter. Capital World Investors expanded its holdings by 159% in Q3, currently maintaining 17.3 million shares worth $4.1 billion. Capital International Investors boosted its stake by 13.3% in Q4, reaching 22.7 million shares.
Marks Group Wealth Management acquired 11,897 additional shares during Q4, representing a 31.9% portfolio increase, elevating total holdings to 49,177 shares with an approximate valuation of $13 million.
Wall Street price targets demonstrate considerable variation. JPMorgan maintains an “overweight” stance with a $320 price objective. BMO Capital Markets assigns an “outperform” rating alongside a $215 target. Royal Bank of Canada reduced its forecast to $210 with a “sector perform” designation. The aggregate analyst consensus registers as “Moderate Buy” with a mean price target of $260.85.
Technical indicators show the stock’s 50-day moving average at $181.25 and its 200-day moving average at $208.35, with current market capitalization standing at $149.64 billion and a price-to-earnings ratio of 21.15.
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