Certain Growth Solutions is outlining a values-based approach to improving business execution as entrepreneurs face increasing pressure to make decisions quickly and consistently. The approach, developed by Joey Chandler, focuses on helping business owners act from personal core values rather than reacting to doubt and uncertainty.
Why Execution Breaks Down
Setting goals and solving problems are central to running a business. However, Chandler notes that each new goal or challenge often brings internal resistance. Thoughts such as not being prepared, lacking experience, or expecting failure can appear during planning and execution.
These reactions are common, but acting from them can slow progress. When decisions are driven by fear or hesitation, business owners may delay action, overanalyze options, or avoid opportunities altogether. This can reduce effectiveness and limit creativity in problem-solving.
Using Values to Improve Action
Joey Chandler’s approach shifts the focus from eliminating doubt to managing it. Instead of trying to remove fear, entrepreneurs are encouraged to rely on clearly defined personal values when making decisions.
When values are clear, they provide a consistent reference point. This allows business owners to move forward with greater direction, even when uncertainty is present. Acting from values can also increase intrinsic motivation, making it easier to follow through on plans and maintain momentum.
“Our doubts and fears are sneaky buggers. They show up in your plans, goals, and actions. That’s why you need a system for addressing those fears on a daily basis,” said Joey Chandler, Founder of Certain Growth Solutions.
The Importance of Simplicity
A key part of the system is clarity. Chandler recommends narrowing personal values down to three core words. This makes them easier to remember and apply, especially in high-pressure situations where decision-making speed matters.
With fewer values to reference, entrepreneurs can pause, evaluate a situation, and take action that aligns with their priorities. Over time, this consistency can strengthen execution and improve overall business performance.
Certain Growth Solutions positions this method as a practical way to support decision-making without adding complexity. By grounding actions in values, business owners can remain focused, adaptable, and more effective in achieving their goals.
More information about Joey Chandler and Certain Growth Solutions is available at https://www.certaingrowth.com. Updates and insights are also shared on Instagram, YouTube, and TikTok.
About Joey Chandler
Joey Chandler is an American alignment coach and entrepreneur born on October 29, 1970, in Detroit, Michigan. Based in Reno, Nevada, he earned a degree in Politics from Whitman College in 1993 and has built a career across coaching, creative media, and retail. He is the founder of Certain Growth Solutions and has also launched You Are Videos and Joey Chandler Photography. Chandler previously worked at Sports Basement, which contributed to his understanding of operations and customer engagement. After rebuilding his own business following burnout, he developed structured alignment systems that help entrepreneurs connect personal values to revenue goals and daily execution.
About Certain Growth Solutions
Certain Growth Solutions is a business coaching and alignment firm founded by Joey Chandler. The company works with entrepreneurs to connect core values with revenue strategy and daily decision-making. Through frameworks such as the Refinement Engine and Clarity Tool, the firm provides practical systems that support clarity, consistent action, and long-term business growth while helping reduce burnout and decision fatigue.
