Dort Financial Credit Union Launches Spiral’s Digital Savings Center to Boost Member Savings

Dort Financial Credit Union, one of the largest credit unions in Michigan with over 112,000 deposit accounts and more than $2.3 billion in assets, announced the upcoming launch of Spiral’s Savings Center. Spiral, an award-winning platform redefining digital banking, is helping credit unions drive millions in savings for members and local communities through personalized digital experiences.

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This innovative experience enables Dort Financial Credit Union to grow and retain core deposits, cross-sell loans, and empower members to save effortlessly while they build savings automatically.

The new experience helps members reach their financial goals through personalized, gamified experiences. Members can easily set and reach goals such as buying a home, starting a business, purchasing a car, or saving for travel. The tool makes it easier for members to grow savings through everyday banking, and all seamlessly integrated within their digital banking experience.

“Our members have really engaged and are saving using our Everyday Change platform with Spiral. The engagement and feedback have been incredible,” said Adam Koishor, Chief Strategy Officer at Dort Financial Credit Union. “With the new Savings Center, we’re taking that even further. It’s a game changer, giving our members a simple way to build savings automatically and turn their financial goals into reality.”

Launched at the end of the first quarter, the Spiral platform also empowers Dort Financial members to easily save or donate to their favorite charities through everyday debit card purchases or directly from their online banking accounts. Adoption has been strong, with members using it daily and rounding up over 800,000 transactions to date.

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