The American Heart Association has launched Primary Care Perspectives, a new platform designed to help primary care professionals recognize heart failure risk earlier and manage patients more effectively. Supported by Bayer, the initiative addresses the growing complexity of cardiovascular, kidney, and metabolic (CKM) conditions, which often overlap and increase the risk of heart failure.
Nearly 7 million people in the United States live with heart failure, a number expected to rise. Primary care professionals are often the first point of contact for patients at risk, yet they face barriers such as limited time, fragmented guidance, and underused screening tools. The platform aims to provide practical education and resources that reflect the realities of everyday primary care.
“Primary care professionals are managing increasing complexity across cardiovascular, kidney and metabolic conditions, often while navigating limited time and fragmented guidance,” said Eduardo Sanchez, MD, MPH, FAHA, chief medical officer for prevention at the American Heart Association. “Primary Care Perspectives was created to support clinicians with practical education and tools that can help them recognize risk earlier, make informed decisions with confidence and support patients before heart failure becomes more difficult to prevent or manage.”
The first initiative, Heart Failure in Primary Care, focuses on identifying and managing risk factors for heart failure with preserved ejection fraction (HFpEF) and heart failure with mildly reduced ejection fraction (HFmrEF). Many eligible patients hospitalized with heart failure do not receive guideline-directed medical therapy (GDMT) at discharge, underscoring the need for earlier intervention in primary care.
“Bayer is proud to support the American Heart Association’s Primary Care Perspectives initiative and its focus on providing practical education and resources that can help clinicians navigate the growing complexity of cardiovascular, kidney and metabolic conditions,” said Robert Perkins, M.D., M.P.H., FACP, vice president of U.S. medical affairs cardiovascular and renal at Bayer. “Heart failure continues to place a significant burden on patients, caregivers and health systems, and this initiative will help primary care professionals identify risk earlier and support timely care.”
The three-year initiative will offer a core curriculum, practical screening tools, professional education and certification opportunities, resources for shared decision-making, and peer-to-peer learning. The first educational webinar, “Early Diagnosis and Initial Management of Heart Failure in Primary Care,” is scheduled for June 29, 2026.
For more information, clinicians can access the Heart Failure in Primary Care page on the American Heart Association’s Professional Heart Daily site. Additional resources include the 2022 AHA/ACC/HFSA Guideline for the Management of Heart Failure and information on risk-based primary prevention of heart failure.
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