Zora Expands to Solana With Launch of ‘Attention Markets’ for SocialFi Traders

Zora, a crypto social platform closely linked to Ethereum layer-2 network Base, is rolling out a new product on Solana, called “attention markets”. 

It pretty much is what it sounds like, basically markets designed to let users trade on social media momentum. 

Zora says users will be able to open positions on whether specific topics, memes, ideas, or moments gain or lose traction online, effectively going long or short on “virality.”

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Looking For Attention Economists?

On its website, Zora describes the system in which anyone can create a market around a trend and attach related links. Moreover, “markets and pairs move and trade together,” with users able to build positions across multiple markets, track profit and loss in real time, and cash out at any time.

Zora’s move to Solana targets the chain’s low fees and high transaction throughput, which suit fast-moving, high-frequency activity tied to online trends. Users will be able to access the platform through wallets such as Phantom.

Notably, Zora’s documentation also outlines mechanics intended to discourage spam. Creating a new “Trend” costs 1 SOL, while users can add “Pairs” under trends for rewards, though it says trends themselves do not pay out directly.

The project is positioning the feature as part of a broader creator-focused model that mixes tokenised social posts with trading. And it looks like a new job title has been created, as Zora is hiring an “Attention Economist” to track trends across platforms such as TikTok and X.

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